Writing in Fast Company in 2007, Tom Peters made the bold statement, “to be in business today, our most important job is to be the head marketer for the brand called You.” In 2013, 6 years later, the notion of personal branding is no longer revolutionary—it’s an absolute necessity for doing business. Professional branding is key to distinguishing yourself in the marketplace. By taking charge of your own brand, you can highlight your professional achievements and control the way the market perceives you. Whether you’re actively looking for new opportunities or simply curating your professional identity, a personal-brand website declares to the world who you are, what you value, and what you can do. And as we move into the new year, there is no better time to embrace the potential of professional branding for your career.

Marie McKee, a client of mine since 1999, is one of the savvy business people who embraced the notion of professional individual branding in preparation for 2013. Marie is an accomplished innovator and business leader who is currently the president of the Corning Museum of Glass, overseeing the $64 million North Wing expansion project. Her professional brand has been launched at

Marie’s site combines a strategically crafted statement of her expertise and brand position with a stunning visual portfolio of her work. The results? expresses and controls Marie’s identity and influence online. Through her personal site, Marie lets the world know who she is, showcases her remarkable leadership skills, and invites new opportunities.

What would you like to showcase this year? What opportunities would you like to attract? Colleagues and clients alike trust me as an intelligent source of innovation and insight. If you like the branding we developed for Marie, I'd like to collaborate with you on your professional brand.

Let's talk about branding your name in 2013!

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