People have been inquiring about the books that I am reading this year. To answer the question, here, in part, is a short list of must-reads.

Data and Goliath, The Hidden Battles to Collect your Data and Control Your World

By Bruce Schneier (2015)

Related Information
Bruce Schneier’s Blog, Schneier on Security
Buy and Give

The short list begins with Bruce Schneier, the world’s foremost security expert. Schneier’s blog is worth following. You will benefit from his new book, Data and Goliath: The Hidden Battles to Collect your Data and Control Your World.

Schneier defines the powers that do more than collect and control our personal and business data. In my opinion, we cannot manage our businesses today without this knowledge.

The Second Machine Age, Work, Progress, and Prosperity in a Time of Brilliant Technologies

By Erik Brynjolfsson and Andrew McAfee (2014)

Related Information
Eric Brynjolfsson
Andrew McAfee
Buy and Give

My neighbor is a twenty-first century intellectual. She is an expert in the worlds of Zen, her business interests in China, and advanced technology. She recommended The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

I am grateful for my neighbor’s advice. This is one of my favorite books of the year.

Rise of the Robots, Technology and the Threat of a Jobless Future

by Martin Ford (2015)

Related Information
Martin Ford
Buy and Give

We all know that the jobless future is already here. Ford writes one of the best books on the subject. Indispensible for marketers and business strategists.

Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It

By Lawrence Lessig (2012)

Related Information
Lawrence Lessig
More on Lawrence Lessig
Buy and Give

Lawrence Lessig’s book, Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It examines how we have allowed our democracy to be co-opted by outside interests.

I began following Lessig in 2002 when he championed free software. I admired him because he studied philosophy and law and worked for two influential conservative judges while championing democracy and ethics.

You can read about Lawrence Lessig’s 2016 presidential run anywhere in the media and Wikipedia.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

By Alina Wheeler (2013)

Related Information
Alina Wheeler
Buy and Give

A few books worth rereading time and again include Alina Wheeler’s Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition; always top of mind. I define, design and market authentic brands and businesses in my professional life and Wheeler’s insightful toolkit showcases best practices. Since a company’s brand is its most valuable asset, excerpts on brand clarity are always worth sharing with clients.

Living on a Dollar a Day: The Lives and Faces of the World’s Poor

By Thomas Nazario and Renée C. Byer (2014)

Related Information
The Forgotten International Foundation
Thomas Nazario
More on Thomas Nazario
Buy and Give

Thomas Nazario and Renée C. Byer’s searing stories and groundbreaking photojournalism in Living on a Dollar a Day, The Lives and Faces of The World’s Poor will resonate until poverty is eradicated.

Since adding Tom Nazario’s book to my list of Best Books of 2014, Nazario has won the 2015 International Book Award for non-fiction narrative writing. Byer has accumulated awards for her work on this book including the following:

  • 1st Place Environmental Picture Story BOP NPPA
  • 1st Place Documentary Book, IPA (International Photography Awards)
  • World Understanding Award Finalist (Pictures of the Year International)
  • Moscow Foto Awards, HM Picture Story
  • Scripps Howard Photojournalism Award Finalist
  • International Book Awards Winner for Nonfiction Narrative Writing

Look for Nazario’s documentary by the same title to be released this fall.

The Forgotten International’s Mission is to develop programs that will
alleviate poverty and the suffering associated with poverty both in the
The United States and worldwide, in particular, that experienced
by women and children. Please support The Forgotten International.

About Buy and Give
Sign-up for Amazon donates 0.5% of the price of your AmazonSmile purchases to the charitable organization of your choice. My favorite non-profit foundation is The Forgotten International.


Summertime reading is usually not about building brand value and creating new business equity based on caring for people. However, I’d like to add a book to your reading list, Living on a Dollar a Day, The Lives and Faces of the World’s Poor, by Thomas A. Nazario.

I had an OMG moment when Nazario’s book arrived today.

I can speak to one of the most exceptional CSR brand models, Sumitomo Chemical to bring you closer to Nazario’s work. Sumitomo Chemical’s Group Companies of the Americas is based on an authentic business model that seamlessly incorporates 100 years of corporate responsibility into its commitment for a better tomorrow. Just use your imagination to connect the dots with Thomas Nazario.

Throughout my career, I have created global digital businesses and brands not only to drive wealth, but I am increasingly focused on creating business models that care about people as one of the primary ROI factors.

What do I think about the future of branding? Doing good is good for business. Nazario will lead you in the right direction. Just consider the options for increasing the long-term value of your brand.

Learn more about Thomas Nazario and purchase copies of his book for your Board and C-suite executives. Don’t hesitate to engage his foundation, The Forgotten International.

As the 14th DALI LAMA writes in Nazario’s book, “Unfairness in the human condition can only be remedied when people everywhere care.”