Engaging the Future Faster:
If You Have a Passion for What You Don’t Know, Start Here

Blockchain and new cloud platform nodes are revolutionizing interactions and transactions. Entrepreneurs and developers of today’s technologies are rapidly and drastically disrupting industries, society, and daily life.

Today’s corporate entrepreneurs and entrepreneur/developers’ greatest challenges include defining competitive strategies, driving innovations, and pivoting rapidly to market.

Today, my clients’ businesses are either disrupting markets or initiating a stealth state of preparedness for disruptive competition.

How do we challenge ourselves to discover what we don’t know? How do we identify the right tools to expand our knowledge, innovate, and create new value today? How do we prepare clients for the steep learning curve to survive the future faster? Some answers include taking a power-packed Fintech course at MIT for enlightenment about future commerce and innovation, reading voraciously, and valuing collaborations above all. My personal pursuit of an elastic mind includes all of the above.

I will write further about my MIT Fintech–Future Commerce Capstone Project, and how our team’s business plan for a world class Fintech Cloud Platform and marketing innovation soared. Moreover, later look for my creative exploration of the elastic mind.

For starters, I strongly recommended 7-books from my most favorite authors today:


ValueWeb: How Fintech Firms are Using Bitcoin Blockchain and Mobile Technologies to Create the Internet of Value

My friend and brilliant colleague, Mini Suri initially suggested Chris Skinner’s book to me. ValueWeb is one of the most important business books I have ever read. Skinner states, “The next generation Internet, the Internet of Things, cannot work without an Internet of Value. The Internet of Value ― or ValueWeb, for short ― allows machines to trade with machines and people with people, anywhere on this planet in real-time and for free. The problem is that our old system cannot work that way, as it takes days to process and costs a fortune. By using a combination of technologies from mobile devices, wearables, and the bitcoin blockchain, fintech firms are building the ValueWeb regardless. What does that mean for financial institutions, governments, and citizens?” This book provides the answers.

The Industries of the Future

In The Industries of the Future, Alec Ross shows us what changes are coming in the next ten years, highlighting the best opportunities for progress and explaining why countries thrive or sputter. He examines the specific fields that will most shape our economic future, including robotics, cybersecurity, the commercialization of genomics, the next step for big data, and the immediate impact of digital technology on money and markets.

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

Full disclosure – Michael J. Casey is one of my all-time favorite writers.

In The Social Organism, Oliver Luckett and Michael J. Casey offer a revolutionary theory: that social networks — to an astonishing degree — mimic the rules and functions of biological life. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.

Whiplash: How to Survive Our Future Faster

The future will run on an entirely new operating system. It is a major upgrade, but it comes with a steep learning curve. The logic of a faster future overturns the received wisdom of the past, and the people who succeed will be the ones who learn to think differently.

In WHIPLASH, Joi Ito and Jeff Howe distil that logic into nine organizing principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or preferring “risk over safety”) to drawing inspiration and innovative ideas from your existing networks (or supporting “pull over push”), this dynamic blueprint can help you rethink your approach to all facets of your organization.

Filled with incredible case studies and leading-edge research and philosophies from the MIT Media Lab and beyond, WHIPLASH will help you adapt and succeed in this unpredictable world.

Frontiers of Financial Technology: Expeditions in Future commerce, from Blockchain and Digital Banking

David Shrier, Managing Director of MIT Connection Science and others answer questions like, How can you capitalize on the disruption that blockchain is introducing into the global financial system? What are the risks and opportunities that this new technology represents? What roles can government, academia, and private industry play in shaping the future that blockchain can enable?

Shrier’s book is the precursor to the MIT certification course, FINTECH: Future Commerce.

Good Is the New Cool: Market Like You Give a Damn

Afdhel Aziz’s book is the social conscience blueprint for every new marketing endeavor. No new business plan is complete without a focus on best serving and sustaining the world through our work.

Aziz advises, “We are at a crossroads: Either we can try to prop up the old, broken marketing model, or we can create a new paradigm, one that evolves from a business mission statement that shows you can market like you give a damn.”

Contagious: Why Things Catch On

Jonah Berger’s Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you are a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


I recently completed the MIT certificate course, FINTECH: Future Commerce to pivot my design and strategic communications company to support collaborative Fintech breakthroughs, build new brands, introduce new narratives, and help establish new markets. We are the first agency of its kind to be Fintech certified.

Our advisory of strategists, designers, and developers understands the language of Fintech, complete with today’s toolsets to evolve your new strategic mission and speed you to market.



Mozilla is illuminated with vision, innovation and momentum. Mozilla launched over a decade ago with a far-sighted plan that was as radical as the Web itself: use open source and community to simultaneously create great software and build openness into the key technologies of the Internet itself.

2013 was an exciting year for the Web as Mozilla moved faster forward than the pace of the market and doubled down on mobile with Firefox OX, the mobile operating system. Why would Mozilla make a dramatic pivot from desktop software when its ubiquitous Firefox browser serves a 300+ Million user base?

Mozilla’s webmaker mission has always been fearless. It is focused on engaging and empowering the next 2 Billion smartphone users in emerging markets around the world. This spectacular market constitutes the people coming online for the first time.

“It’s critical that all these new mobile users have access to the openness and empowerment that the Web has brought to date. The mobile browser is a necessary piece of making sure this happens. We have been intent on making the change into mobile and reinvigorating our relationships with commercial players,” says Mitchell Baker, chairwoman of Mozilla Corporation and the Mozilla Foundation

Mozilla’s rapid shift toward commercial hardware partners includes ZTE, Alcatel and LG; and operator partners Telefonica, Deutche Telkom, Telenor and Telcom Italia Mobile. Firefox OX for Android surpassed 50 million downloads in 2013.

Leadership is the key to Mozilla’s values, principles and its ever-respected reputation for protecting the open platform. Did you know it is the most trusted Internet company for privacy?

It continues to change the world with technologists, thinkers and builders working together to create enormous scale, leverage and impact.

Get to know Mozilla.

Mozilla Corporation is the fifteen year old developer of open source products and technologies that improve the human experience. Best known for Mozilla Firefox, Mozilla uses technical excellence to build openness, innovation and decentralized participation into the Internet.

The Mozilla Foundation is a non-profit, public benefit organization that builds software, communities and frameworks for openness and participation. The Foundation is home to one of the world’s largest open source projects.

Mitchell Baker, Chairwoman of the Mozilla Foundation and the Mozilla Corporation. Time magazine lists Mitchell Baker as one of the 100 most influential people in the world. Baker ranks #3 in Bloomberg/Businessweek’s 25 most influential people on the Web. Mitchell was inducted into the Internet Hall of Fame by the Internet Society. She also received the Anita Borg Institute Women of Vision Award for Social Impact.

Mitchell Baker, Executive Chair
Mozilla Foundation
650 Castro Street, Mountain View, CA 94041
Website: mozilla.org
Blog: blog.mozilla.org
Twitter: @mitchellbaker
Twitter: @firefox
Tel: 650.903.2080