Here at Mary Olson Brand Intelligence, we are privileged to work with remarkable companies that strive to reduce suffering, improve life, and make the world stronger and better, every day. Sometimes, our work addresses crises that impact the general population. For one company, we just completed and launched a video about containing the Zika virus—and we’re thrilled to tell you about it.
The video suggests a new operational solution for the Zika virus. It raises global public awareness—and lowers the sense of overwhelming mystery surrounding this outbreak. Real case studies exist for controlling the two responsible mosquito species (pictured below)—but few people know about them. We wanted to spread the word to health officials, the media, and the concerned public.
Let me back up. 60 years ago, 2/3 of the world’s population lived in rural areas. By 2050, 2/3 will be living in cities. That’s a dramatic shift involving billions of people—and the rapid growth of these urban environments create fertile breeding grounds for mosquitoes. While Zika is just the latest in a long line of devastating mosquito-borne illnesses, today’s dense cities make it even easier for the virus to spread.
But the world has seen illness like this before. It’s experienced Dengue fever—and overcome it by direct application to the carries where they breed. These culprits are Aedes aegypti and Aedes albopictus and are the very same mosquitoes that carry Zika. They can be conquered, too.
The video conveys a sense of drama—weaving a relatable storyline into this most serious issue. It provides a solid foundation for understanding the mosquitoes, the illness they carry, and the techniques that worked so well in Asia and Africa. Our clients know their subject matter well—and we gave it the best story arc we could.
If you are concerned about the global spread of the Zika virus and want to help dramatically limit the transmission, please forward this link to your elected representative or public health official:
Feel free to get in touch with Mary for further information.
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