Is it too soon to talk about Globalized Personal Branding? There are many signs that globally integrated enterprises and prescient start-ups are investing heavily in innovative talent. To be a player here in the U.S. or anywhere, you need to establish a personal branding website that clearly defines your identity and positions your value. It requires rethinking how you perceive your identity and then shaping other's experience. We need personal branding as a framework for our digital narrative. Why? To control our names, images, and personal and professional data, and to shape the way we are perceived and understood in the market. By branding your name, you have the power over your assets, aspirations and the market realities for a competitive advantage whether you position yourself as a global asset or not.