Businesses succeed or fail on the connection between branding, customer engagement and financial performance. Here is the formula that I have been discussing with clients recently:
Follow this guideline by understanding the business thoroughly and prioritizing branding as the key component to your business growth. Branding is the foundation of marketing. Marketing fulfills the mission statement and creates the customer experience. The customer experience creates the brand engagement, thus building brand equity. Brand equity contributes to P&L metrics like profitability and stakeholder value.