C-SUITE ROLES ARE DIMINISHING
FORCES OF CHANGE REQUIRE PERSONAL BRANDING

C-Suite executive roles are diminishing at a rapid pace while technology and social culture are generating new levels of complexities for leadership and governance.

The bias is toward short-term solutions. Materialization of rapid results is de rigueur these days.

Today, many C-Suite execs operate without an explicit contract(1) and face obvious decreased job security. The probability of turnover is the highest in today’s market mainly because of the shortened executive contractual time horizons.

Many C-Suite executives see the end of the runway as these forces cause them to transform into outside advisors.

Here are the primary attributes of today’s outside C-Suite advisors:

  • Appetite for the forces of change
  • Entrepreneurial mindsets
  • Focused on brand value, customer experience and technology

What’s next for you? How do you leverage your expertise? Most importantly, how do you frame your identity, create new opportunities and communicate your value?

It is useful to consider personal branding. A well-designed personal brand is a major driver for leveraging your value, identity and attracting new opportunities.


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Those of us who perceive the value of personal branding already appreciate logo design, brand identity systems and the financial valuation of the brands we manage.

Your name is the anchor of your identity. Your core message and its relevance demonstrate the value you offer. Developing a meaningful relationship with your brand’s viewers is a vital part of the path to engagement.

Personal branding requires a commitment of time, budget and resources. Invest in yourself.

Consider the value of making yourself invaluable.

(1) Ref: http://www.lse.ac.uk/finance/people/profiles/pdfs/xu/costsandbenefits.pdf

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