COUNTDOWN TO BEST BOOKS OF 2015

People have been inquiring about the books that I am reading this year. To answer the question, here, in part, is a short list of must-reads.


Data and Goliath, The Hidden Battles to Collect your Data and Control Your World

By Bruce Schneier (2015)

Related Information
Bruce Schneier’s Blog, Schneier on Security
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The short list begins with Bruce Schneier, the world’s foremost security expert. Schneier’s blog is worth following. You will benefit from his new book, Data and Goliath: The Hidden Battles to Collect your Data and Control Your World.

Schneier defines the powers that do more than collect and control our personal and business data. In my opinion, we cannot manage our businesses today without this knowledge.


The Second Machine Age, Work, Progress, and Prosperity in a Time of Brilliant Technologies

By Erik Brynjolfsson and Andrew McAfee (2014)

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Eric Brynjolfsson
Andrew McAfee
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My neighbor is a twenty-first century intellectual. She is an expert in the worlds of Zen, her business interests in China, and advanced technology. She recommended The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

I am grateful for my neighbor’s advice. This is one of my favorite books of the year.


Rise of the Robots, Technology and the Threat of a Jobless Future

by Martin Ford (2015)

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Martin Ford
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We all know that the jobless future is already here. Ford writes one of the best books on the subject. Indispensible for marketers and business strategists.


Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It

By Lawrence Lessig (2012)

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Lawrence Lessig
More on Lawrence Lessig
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Lawrence Lessig’s book, Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It examines how we have allowed our democracy to be co-opted by outside interests.

I began following Lessig in 2002 when he championed free software. I admired him because he studied philosophy and law and worked for two influential conservative judges while championing democracy and ethics.

You can read about Lawrence Lessig’s 2016 presidential run anywhere in the media and Wikipedia.


Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

By Alina Wheeler (2013)

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Alina Wheeler
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A few books worth rereading time and again include Alina Wheeler’s Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition; always top of mind. I define, design and market authentic brands and businesses in my professional life and Wheeler’s insightful toolkit showcases best practices. Since a company’s brand is its most valuable asset, excerpts on brand clarity are always worth sharing with clients.


Living on a Dollar a Day: The Lives and Faces of the World’s Poor

By Thomas Nazario and Renée C. Byer (2014)

Related Information
The Forgotten International Foundation
Thomas Nazario
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Thomas Nazario and Renée C. Byer’s searing stories and groundbreaking photojournalism in Living on a Dollar a Day, The Lives and Faces of The World’s Poor will resonate until poverty is eradicated.

Since adding Tom Nazario’s book to my list of Best Books of 2014, Nazario has won the 2015 International Book Award for non-fiction narrative writing. Byer has accumulated awards for her work on this book including the following:

  • 1st Place Environmental Picture Story BOP NPPA
  • 1st Place Documentary Book, IPA (International Photography Awards)
  • World Understanding Award Finalist (Pictures of the Year International)
  • Moscow Foto Awards, HM Picture Story
  • Scripps Howard Photojournalism Award Finalist
  • International Book Awards Winner for Nonfiction Narrative Writing

Look for Nazario’s documentary by the same title to be released this fall.

The Forgotten International’s Mission is to develop programs that will
alleviate poverty and the suffering associated with poverty both in the
The United States and worldwide, in particular, that experienced
by women and children. Please support The Forgotten International.


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