JENNIFER ZAHGKUNI, A CELEBRATION
THE FORGOTTEN INTERNATIONAL
10th YEAR ANNIVERSAY

It is my great pleasure to celebrate The Forgotten International’s tenth year anniversary with a reprint of Jennifer Zahgkuni’s interview. As you may recall, Jennifer received the Remarkable People 2015 tribute for her work with The Forgotten International. TFI is an important non-profit foundation working to alleviate extreme poverty especially among women and children who live at the edge of life and death.

It goes without saying that TFI will appreciate your donation (click here to donate). Enjoy Jennifer Zahgkuni’s interview below and read TFI’s 2015 Year In Review:

Jennifer inherited a passion for doing the right thing. She has a legal mindset, is a professional administrator, a developer of Foundation and Fellowship Programs, a relationship builder, and an astute and compassionate humanitarian. She is a worldview treasure.

2015 Photo by Thomas Nazario, San Francisco, CA. USA.

Jennifer believes that lasting change can be achieved if everybody acknowledges a responsibility to repay a communal debt or pay one forward. She says, “You never know when you will be the one who needs help! It shouldn’t be from a place of guilt or obligation, but rather from a collective sense that we are all one; that we are all connected.”

“Life often isn’t fair, and terrible things happen to good people, so we must ensure a balance whenever we can.”

Source: Postcard from the Near East Foundation Archive
View more images

A lineage of compassion…
Jennifer shines a familial light on such kindness that came in 1915. The Near East Foundation was created to address the extreme refugee crisis in Armenia during the First World War. Their model of “citizen philanthropy” allowed everyday people to get involved in the relief effort, and in the coming years, they saved over one million lives that otherwise would have perished.

Jennifer’s grandfather was one of tens of thousands of orphans from that still unrecognized genocide.

That was then…
Caption: 1915, Armenian deportees – women, children and elderly men. Woman in forground is carrying a child in her arms, shielding it from the sun with a shawl; man on left is carrying bedding; no other belongings or food noticable amoung effects being carried. All are walking in the sun and on an unpaved road with no means of shelter from the elements. Location: Ottoman empire, region Syria.

© Armenian National Institute, Inc. courtesy of Sybil Stevens

Jennifer said, “While a century has passed, and much is forgotten, the outpouring of compassion should not be lost in the chronicles of the historical record and should remain alive in every new generation. I very much believe that I am here today because a hundred years ago complete strangers helped my family simply because it was the right thing to do. It is always the right thing to do.”

And now…

Source: Yannis Behrakis, REUTERS

A Syrian refugee kissing his daughter while walking toward Greece’s border with Macedonia. Today’s refugees are flooding into Europe for safety from violence and persecution… eerily similar to Jennifer’s grandfather’s flight from the Armenian genocide exactly 100 years ago.

“Of course, it is distressing to see humanitarian disasters on the news day after day; nevertheless, I hope our shared response to suffering will always place compassion and kindness first.”

MARY OLSON: What kind of work were you doing before you joined The Forgotten International?

JENNIFER ZAHGKUNI: I worked for TFI on a volunteer basis when we were first starting the organization in 2007. Now that I think back on that period, I don’t quite know how I managed it while engaged full time elsewhere. I worked in educational administration for over 12 years before being able to devote myself fully to our nonprofit.

I met Tom Nazario, the founder of TFI, at the University of San Francisco School of Law. He had just returned from his first trip to India and what would be a life-altering meeting with His Holiness the 14th Dalai Lama. One of the first big projects we worked on together was helping to coordinate a visit to USF by His Holiness to receive an Honorary Degree from the University in 2003.

Source: The Chauntra School. Tibetan students in India with Jennifer Zahgkuni

The following summer I left USF to live and work in Dharamsala, India, as a volunteer English teacher at one of the Tibetan schools established by the Tibetan Government in Exile. We didn’t know it at the time, but this is how TFI’s Fellowship Program began, and we continue to send skilled volunteers abroad each year to Dharamsala and four other sites around the world.

It was also the beginning of our work with the Tibetan community. We have been fortunate to have several opportunities since to host His Holiness at various events in the Bay Area and even more fortunate to be able to help Tibetan organizations in the U.S. and abroad.

2014. Tom Nazario, HHDL and Debra Fischer, Los Angeles, CA. USA.
Presenting Tom Nazario’s book, Living on a Dollar a Day: The Lives and Faces of The World’s Poor, to His Holiness the 14th Dalai Lama for which he penned the introduction.

MO: How would you characterize TFI when you first started working with the Foundation?

JZ: When Tom [Nazario] envisioned TFI, it was always with the intention of helping those in need that were underserved and otherwise forgotten (hence our name, The Forgotten International).

We used our early years to learn how to build and deliver truly invaluable programs and manage our commitments to the very first NGOs. Listening to those in need has made all the difference in our work abroad and at home. What has changed over time is the “how” of what we do.

Our personal connection to the programs now facilitates closer relationships with our donors who feel more involved with the projects they support. They also know that we give 100% of donors’ funds to their designated programs or projects.

© 2010 Renée C. Byer, Pulitzer Prize Winning Photojournalist, Sacramento, CA.
In Agbogbloshie, Accra, the capital city of Ghana, Fati, 8, works along with other children who live on the edge of life and death in a toxic eWaste dumpsite. Her condition was recently remedied by the TFI Children’s Fund that introduced a better life including food, a bed and school.

MO: You touch every aspect of the Foundation in one way or another. What facets offer the most creativity…the places where you add your imprint?

JZ: I enjoy wearing many hats at TFI as it gives me the opportunity to see how all the pieces fit together and what is needed where. It also makes clear the realities of running a business and the importance of being as resourceful and efficient as possible. The most satisfying part, without question, is the giving.

Whenever we make a gift of any amount, even to an organization we have supported for years, it is the most joyful feeling, even addicting, I would say. Whenever anyone has the opportunity to give, they should jump on it. Nothing feels better. If you give, either a gift of time or money, to a person or an organization that really needs this help, you see the impact, I predict you won’t be able to do it just once.

Our Fellows learn this when they go abroad to volunteer with our programs. They all tell us how enriching the experience was personally and professionally, and when we follow up with them even years later, they say their time abroad through TFI remains on of their most treasured and unforgettable life experiences.

Jennifer Zahgkuni and Tom Nazario with Dawa Dorjee USF Graduate.
Celebrating the USF graduation of a Tibetan student from India who was chosen to come to the University of San Francisco on a scholarship program Tom Nazario had started as part of the visit by His Holiness to the University.

I, for one, would never give up the two months I spent teaching in India for anything. I carry the memories of that experience with me still, and it influences all aspects of how I do my work.

MO: What do you envision for the Foundation going forward? What opportunities do you see for yourself going forward?

JZ: With TFI closing in on eight years of operations this year, my hope for the organization is that by being diligent, we have earned a reliable reputation for service to the poor. I would like to see these efforts bear fruit in increased collaborations with larger foundations and corporations that want a trusted organization to partner with so that together we can create a greater impact on our shared mission of helping more people rise up out of crushing poverty.

I would like to see my role gradually expand to be more involved in the field. With current technologies making it possible to work from anywhere, I feel more confident about stepping away from my desk from time to time whenever it makes sense for me to do so. I look forward to visiting more of the programs TFI supports and meeting the people we work with around the world. It makes all the difference to be able to spend time with the communities we try to serve and strengthen the relationships between our organization and the NGOs we work with abroad.

Download PDF version of this blog.

Contact The Forgotten International:
Email Jennifer Zahgkuni
Visit Website
Facebook
Twitter
YouTube
Donate

REMARKABLE PEOPLE 2015
INHERITING COMPASSION AND
DOING THE RIGHT THING
WITH JENNIFER ZAHGKUNI

My interview series, REMARKABLE PEOPLE 2015 includes experts in technology, the arts, marketing, and social good. It is an exciting group of creative thought leaders and enlightened personalities. Some are extraordinary examples of humanity and social responsibility like Jennifer Zahgkuni; others are creating game-changing paradigm shifts in their market segments.

Please meet Jennifer Zahgkuni of The Forgotten International (TFI) whose transformative work alleviates extreme poverty especially among women and children who live at the edge of life and death.

Jennifer inherited a passion for doing the right thing. She has a legal mindset, is a professional administrator, a developer of Foundation and Fellowship Programs, a relationship builder, and an astute and compassionate humanitarian. She is a worldview treasure.

2015 Photo by Thomas Nazario, San Francisco, CA. USA.

Jennifer believes that lasting change can be achieved if everybody acknowledges a responsibility to repay a communal debt or pay one forward. She says, “You never know when you will be the one who needs help! It shouldn’t be from a place of guilt or obligation, but rather from a collective sense that we are all one; that we are all connected.”

“Life often isn’t fair, and terrible things happen to good people, so we must ensure a balance whenever we can.”

Source: Postcard from the Near East Foundation Archive
View more images

A lineage of compassion…
Jennifer shines a familial light on such kindness that came in 1915. The Near East Foundation was created to address the extreme refugee crisis in Armenia during the First World War. Their model of “citizen philanthropy” allowed everyday people to get involved in the relief effort, and in the coming years, they saved over one million lives that otherwise would have perished.

Jennifer’s grandfather was one of tens of thousands of orphans from that still unrecognized genocide.

That was then…
Caption: 1915, Armenian deportees – women, children and elderly men. Woman in forground is carrying a child in her arms, shielding it from the sun with a shawl; man on left is carrying bedding; no other belongings or food noticable amoung effects being carried. All are walking in the sun and on an unpaved road with no means of shelter from the elements. Location: Ottoman empire, region Syria.

© Armenian National Institute, Inc. courtesy of Sybil Stevens

Jennifer said, “While a century has passed, and much is forgotten, the outpouring of compassion should not be lost in the chronicles of the historical record and should remain alive in every new generation. I very much believe that I am here today because a hundred years ago complete strangers helped my family simply because it was the right thing to do. It is always the right thing to do.”

And now…

Source: Yannis Behrakis, REUTERS

A Syrian refugee kissing his daughter while walking toward Greece’s border with Macedonia. Today’s refugees are flooding into Europe for safety from violence and persecution… eerily similar to Jennifer’s grandfather’s flight from the Armenian genocide exactly 100 years ago.

“Of course, it is distressing to see humanitarian disasters on the news day after day; nevertheless, I hope our shared response to suffering will always place compassion and kindness first.”

MARY OLSON: What kind of work were you doing before you joined The Forgotten International?

JENNIFER ZAHGKUNI: I worked for TFI on a volunteer basis when we were first starting the organization in 2007. Now that I think back on that period, I don’t quite know how I managed it while engaged full time elsewhere. I worked in educational administration for over 12 years before being able to devote myself fully to our nonprofit.

I met Tom Nazario, the founder of TFI, at the University of San Francisco School of Law. He had just returned from his first trip to India and what would be a life-altering meeting with His Holiness the 14th Dalai Lama. One of the first big projects we worked on together was helping to coordinate a visit to USF by His Holiness to receive an Honorary Degree from the University in 2003.

Source: The Chauntra School. Tibetan students in India with Jennifer Zahgkuni

The following summer I left USF to live and work in Dharamsala, India, as a volunteer English teacher at one of the Tibetan schools established by the Tibetan Government in Exile. We didn’t know it at the time, but this is how TFI’s Fellowship Program began, and we continue to send skilled volunteers abroad each year to Dharamsala and four other sites around the world.

It was also the beginning of our work with the Tibetan community. We have been fortunate to have several opportunities since to host His Holiness at various events in the Bay Area and even more fortunate to be able to help Tibetan organizations in the U.S. and abroad.

2014. Tom Nazario, HHDL and Debra Fischer, Los Angeles, CA. USA.
Presenting Tom Nazario’s book, Living on a Dollar a Day: The Lives and Faces of The World’s Poor, to His Holiness the 14th Dalai Lama for which he penned the introduction.

MO: How would you characterize TFI when you first started working with the Foundation?

JZ: When Tom [Nazario] envisioned TFI, it was always with the intention of helping those in need that were underserved and otherwise forgotten (hence our name, The Forgotten International).

We used our early years to learn how to build and deliver truly invaluable programs and manage our commitments to the very first NGOs. Listening to those in need has made all the difference in our work abroad and at home. What has changed over time is the “how” of what we do.

Our personal connection to the programs now facilitates closer relationships with our donors who feel more involved with the projects they support. They also know that we give 100% of donors’ funds to their designated programs or projects.

© 2010 Renée C. Byer, Pulitzer Prize Winning Photojournalist, Sacramento, CA.
In Agbogbloshie, Accra, the capital city of Ghana, Fati, 8, works along with other children who live on the edge of life and death in a toxic eWaste dumpsite. Her condition was recently remedied by the TFI Children’s Fund that introduced a better life including food, a bed and school.

MO: You touch every aspect of the Foundation in one way or another. What facets offer the most creativity…the places where you add your imprint?

JZ: I enjoy wearing many hats at TFI as it gives me the opportunity to see how all the pieces fit together and what is needed where. It also makes clear the realities of running a business and the importance of being as resourceful and efficient as possible. The most satisfying part, without question, is the giving.

Whenever we make a gift of any amount, even to an organization we have supported for years, it is the most joyful feeling, even addicting, I would say. Whenever anyone has the opportunity to give, they should jump on it. Nothing feels better. If you give, either a gift of time or money, to a person or an organization that really needs this help, you see the impact, I predict you won’t be able to do it just once.

Our Fellows learn this when they go abroad to volunteer with our programs. They all tell us how enriching the experience was personally and professionally, and when we follow up with them even years later, they say their time abroad through TFI remains on of their most treasured and unforgettable life experiences.

Jennifer Zahgkuni and Tom Nazario with Dawa Dorjee USF Graduate.
Celebrating the USF graduation of a Tibetan student from India who was chosen to come to the University of San Francisco on a scholarship program Tom Nazario had started as part of the visit by His Holiness to the University.

I, for one, would never give up the two months I spent teaching in India for anything. I carry the memories of that experience with me still, and it influences all aspects of how I do my work.

MO: What do you envision for the Foundation going forward? What opportunities do you see for yourself going forward?

JZ: With TFI closing in on eight years of operations this year, my hope for the organization is that by being diligent, we have earned a reliable reputation for service to the poor. I would like to see these efforts bear fruit in increased collaborations with larger foundations and corporations that want a trusted organization to partner with so that together we can create a greater impact on our shared mission of helping more people rise up out of crushing poverty.

I would like to see my role gradually expand to be more involved in the field. With current technologies making it possible to work from anywhere, I feel more confident about stepping away from my desk from time to time whenever it makes sense for me to do so. I look forward to visiting more of the programs TFI supports and meeting the people we work with around the world. It makes all the difference to be able to spend time with the communities we try to serve and strengthen the relationships between our organization and the NGOs we work with abroad.

Download PDF version of this blog.

Contact The Forgotten International:
Email Jennifer Zahgkuni
Visit Website
Facebook
Twitter
YouTube
Donate

REMARKABLE PEOPLE 2015
INSIDE MARKETING WITH LIZ NIGHTINGALE

My interview series, REMARKABLE PEOPLE 2015 includes experts in technology, the arts, marketing, and social good. It is an exciting group of creative thought leaders and enlightened personalities. Some are extraordinary examples of social responsibility; others are creating game-changing paradigm shifts in their market segments.

I recently had a chance to speak with Liz Nightingale, the ultimate expert in relationship marketing.

You can trace Liz’s marketing mindset to every touch-point of a brand experience. I mean, personally and emotionally direct to people.

It doesn’t matter if the market segment is B2C or trade. In the end, it’s people who respond to her remarkable marketing touch. A quick look into her magical toolkit reveals strategic planning, PR, advertising, brand marketing, emotional branding and brand experience.

Philosophies, processes and creativity are the driving elements of Liz Nightingale’s world of marketing. Although she has been the ultimate leader in luxury marketing from legendary brands to global influences, everything is about building and valuing relationships.

I asked Liz recently, “You are at the top of your game. Every brand you touch increases by double digits. What’s next?” She replied, “I envision opportunities to collaborate at the C-suite level with business visionaries who understand the value of relationships. Marketing has never been as competitive as it is today. But it is not just about appreciating how to simplify complexity or creating and managing data, but about understanding and creating a relationship with your market on a personal basis.”

Liz is the ultimate example of a professional who integrates a love of relationships with digital technologies.

A deep look into Nightingale’s world and you find a master strategist who loves creating world-class brands and building lasting relationships with customers—With digital data.

I mentioned the widely held belief in the marketing world that what you knew two years ago is no longer true today. Nightingale dispelled that notion with a twist when I asked, “What do you think about the impact of technology on C-suite marketing careerists?”

She said, “It is likely that the CMO role shortly will transition to the Chief Marketing Technologist. But, remember, CMT’s need interpersonal skills and a deep and authentic respect for people. Process-wise, relating to people won’t change.”

Liz Nightingale Profile (PDF)

Liz Nightingale on LinkedIn

COUNTDOWN TO BEST BOOKS OF 2015

People have been inquiring about the books that I am reading this year. To answer the question, here, in part, is a short list of must-reads.


Data and Goliath, The Hidden Battles to Collect your Data and Control Your World

By Bruce Schneier (2015)

Related Information
Bruce Schneier’s Blog, Schneier on Security
Buy and Give

The short list begins with Bruce Schneier, the world’s foremost security expert. Schneier’s blog is worth following. You will benefit from his new book, Data and Goliath: The Hidden Battles to Collect your Data and Control Your World.

Schneier defines the powers that do more than collect and control our personal and business data. In my opinion, we cannot manage our businesses today without this knowledge.


The Second Machine Age, Work, Progress, and Prosperity in a Time of Brilliant Technologies

By Erik Brynjolfsson and Andrew McAfee (2014)

Related Information
Eric Brynjolfsson
Andrew McAfee
Buy and Give

My neighbor is a twenty-first century intellectual. She is an expert in the worlds of Zen, her business interests in China, and advanced technology. She recommended The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

I am grateful for my neighbor’s advice. This is one of my favorite books of the year.


Rise of the Robots, Technology and the Threat of a Jobless Future

by Martin Ford (2015)

Related Information
Martin Ford
Buy and Give

We all know that the jobless future is already here. Ford writes one of the best books on the subject. Indispensible for marketers and business strategists.


Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It

By Lawrence Lessig (2012)

Related Information
Lawrence Lessig
More on Lawrence Lessig
Buy and Give

Lawrence Lessig’s book, Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It examines how we have allowed our democracy to be co-opted by outside interests.

I began following Lessig in 2002 when he championed free software. I admired him because he studied philosophy and law and worked for two influential conservative judges while championing democracy and ethics.

You can read about Lawrence Lessig’s 2016 presidential run anywhere in the media and Wikipedia.


Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

By Alina Wheeler (2013)

Related Information
Alina Wheeler
Buy and Give

A few books worth rereading time and again include Alina Wheeler’s Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition; always top of mind. I define, design and market authentic brands and businesses in my professional life and Wheeler’s insightful toolkit showcases best practices. Since a company’s brand is its most valuable asset, excerpts on brand clarity are always worth sharing with clients.


Living on a Dollar a Day: The Lives and Faces of the World’s Poor

By Thomas Nazario and Renée C. Byer (2014)

Related Information
The Forgotten International Foundation
Thomas Nazario
More on Thomas Nazario
Buy and Give

Thomas Nazario and Renée C. Byer’s searing stories and groundbreaking photojournalism in Living on a Dollar a Day, The Lives and Faces of The World’s Poor will resonate until poverty is eradicated.

Since adding Tom Nazario’s book to my list of Best Books of 2014, Nazario has won the 2015 International Book Award for non-fiction narrative writing. Byer has accumulated awards for her work on this book including the following:

  • 1st Place Environmental Picture Story BOP NPPA
  • 1st Place Documentary Book, IPA (International Photography Awards)
  • World Understanding Award Finalist (Pictures of the Year International)
  • Moscow Foto Awards, HM Picture Story
  • Scripps Howard Photojournalism Award Finalist
  • International Book Awards Winner for Nonfiction Narrative Writing

Look for Nazario’s documentary by the same title to be released this fall.

The Forgotten International’s Mission is to develop programs that will
alleviate poverty and the suffering associated with poverty both in the
The United States and worldwide, in particular, that experienced
by women and children. Please support The Forgotten International.


About Buy and Give
Sign-up for Smile.Amazon.com. Amazon donates 0.5% of the price of your AmazonSmile purchases to the charitable organization of your choice. My favorite non-profit foundation is The Forgotten International.

15 BEST BOOKS OF 2014

Here are my 15 BEST BOOKS OF 2014-15 beginning with Jim Signorelli’s brilliantly inventive StoryBranding 2.0 to America’s master writer Laura Brown and How To Write Anything: A Complete Guide; to Thomas Nazario and Renée C. Byer’s searing stories and groundbreaking photojournalism in Living on a Dollar a Day, The Lives and Faces of The World’s Poor; to Kellmereit and Obodovski’s account of The Silent Intelligence: The Internet of Things; to Marc Gobe’s Emotional Branding; to Joey Reiman’s The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy; to Kent Calder’s Asia in Washington: Exploring the Penumbra of Transnational Power; to Paul Taylor’s The Next America; to Jaron Lanier’s Who Owns the Future? to Charlotte Beyer’s Wealth Management Unwrapped, to Blyth’s Zen and Zen Classics; and Noah Horowitz’s Art of the Deal: Contemporary Art in a Global Financial Market.

I recommend that you sign-up for Smile.Amazon.com. Amazon donates 0.5% of the price of your AmazonSmile purchases to the charitable organization of your choice. My favorite charity is The Forgotten International.

Please enjoy my 15 most current reads:


Al-Qaeda: From Global Network to Local Franchise (Rebels)

by Christina Hellmich (2012)

Related information:
Reading University, Faculty Directory

Buy & Give

Dr Hellmich is a specialist in the Middle East politics (especially Yemen and the Arab Gulf) with a particular research interest in Political Islam, International Security and Global Health. During fieldwork in Iraq and the Yemen she has conducted extensive research into the role of Islamic preaching in the process of radicalization as well as gender relations and women’s health. Her recent work examined the contested nature of Al-Qaeda and changing notions of the Pan-Islamic ideal.


Art of the Deal: Contemporary Art in a Global Financial Market

by Noah Horowitz (2014)

Social:
LinkedIn

Buy & Give

Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it’s headed.


Asia in Washington: Exploring the Penumbra of Transnational Power

by Kent E. Calder (2014)

Related information:
Johns Hopkins Faculty Directory
Wikipedia

Buy & Give

In Asia in Washington, longtime Asia analyst Kent Calder examines the concept of “global city” in the context of international affairs. The term typically has been used in an economic context, referring to centers of international finance and commerce such as New York, Tokyo, and London. But Calder extends the concept to political centers as well—particularly in this case, Washington, D.C.


Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe (2010)

Buy & Give

Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity.


How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class

by John Hope Bryant (2014)

Social:
LinkedIn

Related information:
Operation HOPE
Blog

Buy & Give

Business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.


How to Write Anything: A Complete Guide

by Laura Brown (2014)

Social:
LinkedIn

Related information:
howtowriteanything.com
laurabrowncommunications.com/about/

Buy & Give

Grounded in a common-sense approach, friendly and supportive, How to Write Anything is Internet-savvy, with advice throughout about choosing the most appropriate medium for your message: e-mail or pen and paper. At once a how-to, a reference book, and a pioneering guide for writing in a changing world, this is the only writing resource you’ll ever need.


Living on a Dollar a Day, The Lives and Faces of The World’s Poor

by Thomas A. Nazario and Renée C. Byer (2014)

Thomas A. Nazario:
LinkedIn
Foundation Website
Personal Website

Renée C. Byer:
LinkedIn
Twitter

Buy & Give

Living on a Dollar a Day shares the personal stories of some these poorest of the poor, honoring their lives, their struggles, and encouraging action in those who can help. In making this beautiful and moving book a team traveled to four continents, took thousands of photographs, conducted numerous interviews, and researched information on the agencies around the world that strive to help the destitute.


StoryBranding 2.0 (Second edition) Creating Stand-Out Brands Through the Purpose of Story

by Jim Signorelli (2014)

Social:
LinkedIn

Related information:
eswstorylab.com/storybranding

Buy & Give

StoryBranding 2.0 is an innovative approach to marketing’s biggest challenges, making it an indispensable book for professionals, academics, and beginners alike.


The Next America: Boomers, Millennials, and the Looming Generational Showdown

by Paul Taylor (2014)

Related information:
Pew Research

Buy & Give

Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.


The Silent Intelligence: The Internet of Things

by Daniel Kellmereit and Daniel Obodovski (2013)

Daniel Kellmereit
LinkedIn

Daniel Obodovski
LinkedIn

Buy & Give

The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. These devices are will usher-in automation in nearly all fields. The Silent Intelligence identifies and explores the ecosystem of Connected Cities, Connected Homes, Connected Health and Connected Cars.


The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

by Joey Reiman (2012)

Social
LinkedIn
Facebook

Buy & Give

A proven methodology for building a purpose-powered organization
Some ideas are bigger than others, and the Master Idea—your company’s purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.


The Taliban Revival: Violence and Extremism on the Pakistan-Afghanistan Frontier

by Hassan Abbas (2014)

Social
LinkedIn

Related information
School webpage

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Abbas traces the roots of religious extremism in the area and analyzes the Taliban’s support base within Pakistan’s Federally Administered Tribal Areas. In addition, he explores the roles that Western policies and military decision making— not to mention corruption and incompetence in Kabul—have played in enabling the Taliban’s resurgence.


Wealth Management Unwrapped

by Charlotte B. Beyer (2014)

Social
LinkedIn

Related information
wealthmanagementunwrapped.com

Buy & Give

In her new book, Wall Street veteran and Institute for Private Investors (IPI) founder Charlotte Beyer sheds light on the complex wealth management industry, outlines the responsibility that all investors have as ‘CEOs’ of their own wealth, and equips them with the tools to effectively manage their money.


Who Owns the Future?

by Jaron Lanier (2014)

Related information
jaronlanier.com
Wikipedia
Article

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Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.


Zen and Zen Classics, Vol. 5: Twenty-Four Zen Essays

by R. H. Blyth (1966)

Related information
Wikipedia

Buy & Give
R. H. Blyth Books

This 5th volume of the series on Zen is a step forward in the direction of a universal Zen, a Zen which will include Chinese and Japanese Zen, and not omit that of Christian and Islamic mysticism, of Dante, Eckhart, Wordsworth, and Thoreau.


Click here to nominate your Book of the Year 2014.

THE MUST-READ BOOK OF THE SUMMER FOR EVERY EXECUTIVE

Summertime reading is usually not about building brand value and creating new business equity based on caring for people. However, I’d like to add a book to your reading list, Living on a Dollar a Day, The Lives and Faces of the World’s Poor, by Thomas A. Nazario.

I had an OMG moment when Nazario’s book arrived today.

I can speak to one of the most exceptional CSR brand models, Sumitomo Chemical to bring you closer to Nazario’s work. Sumitomo Chemical’s Group Companies of the Americas is based on an authentic business model that seamlessly incorporates 100 years of corporate responsibility into its commitment for a better tomorrow. Just use your imagination to connect the dots with Thomas Nazario.

Throughout my career, I have created global digital businesses and brands not only to drive wealth, but I am increasingly focused on creating business models that care about people as one of the primary ROI factors.

What do I think about the future of branding? Doing good is good for business. Nazario will lead you in the right direction. Just consider the options for increasing the long-term value of your brand.

Learn more about Thomas Nazario and purchase copies of his book for your Board and C-suite executives. Don’t hesitate to engage his foundation, The Forgotten International.

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READY FOR THE DIGITAL WORLD TO TURN ON ITS HEAD?
I hope the new neural networks illuminate humanity rather than cause harm.

With permission from the International New York Times (see article below), a new computing approach based on the biological nervous system will turn the digital world on its head. How it will change the way we define, design and market brands and businesses? How will it change the marketplace and my world of brand intelligence?

BRAINLIKE COMPUTERS, LEARNING FROM EXPERIENCE, BY JOHN MARKOFF

Link to International New York Times.

The first commercial version of the new kind of computer chip is scheduled to be released in 2014. Not only can it automate tasks that now require painstaking programming — for example, moving a robot’s arm smoothly and efficiently — but it can also sidestep and even tolerate errors, potentially making the term “computer crash” obsolete.

The new computing approach, already in use by some large technology companies, is based on the biological nervous system, specifically on how neurons react to stimuli and connect with other neurons to interpret information. It allows computers to absorb new information while carrying out a task, and adjust what they do based on the changing signals.

In coming years, the approach will make possible a new generation of artificial intelligence systems that will perform some functions that humans do with ease: see, speak, listen, navigate, manipulate and control. That can hold enormous consequences for tasks like facial and speech recognition, navigation and planning, which are still in elementary stages and rely heavily on human programming.

Designers say the computing style can clear the way for robots that can safely walk and drive in the physical world, though a thinking or conscious computer, a staple of science fiction, is still far off on the digital horizon.

“We’re moving from engineering computing systems to something that has many of the characteristics of biological computing,” said Larry Smarr, an astrophysicist who directs the California Institute for Telecommunications and Information Technology, one of many research centers devoted to developing these new kinds of computer circuits.

Conventional computers are limited by what they have been programmed to do. Computer vision systems, for example, only “recognize” objects that can be identified by the statistics-oriented algorithms programmed into them. An algorithm is like a recipe, a set of step-by-step instructions to perform a calculation.

But last year, Google researchers were able to get a machine-learning algorithm, known as a neural network, to perform an identification task without supervision. The network scanned a database of 10 million images, and in doing so trained itself to recognize cats.

In June, the company said it had used those neural network techniques to develop a new search service to help customers find specific photos more accurately.

The new approach, used in both hardware and software, is being driven by the explosion of scientific knowledge about the brain. Kwabena Boahen, a computer scientist who leads Stanford’s Brains in Silicon research program, said that is also its limitation, as scientists are far from fully understanding how brains function.

“We have no clue,” he said. “I’m an engineer, and I build things. There are these highfalutin theories, but give me one that will let me build something.”

Until now, the design of computers was dictated by ideas originated by the mathematician John von Neumann about 65 years ago. Microprocessors perform operations at lightning speed, following instructions programmed using long strings of 1s and 0s. They generally store that information separately in what is known, colloquially, as memory, either in the processor itself, in adjacent storage chips or in higher capacity magnetic disk drives.

The data — for instance, temperatures for a climate model or letters for word processing — are shuttled in and out of the processor’s short-term memory while the computer carries out the programmed action. The result is then moved to its main memory.

The new processors consist of electronic components that can be connected by wires that mimic biological synapses. Because they are based on large groups of neuron-like elements, they are known as neuromorphic processors, a term credited to the California Institute of Technology physicist Carver Mead, who pioneered the concept in the late 1980s.

They are not “programmed.” Rather the connections between the circuits are “weighted” according to correlations in data that the processor has already “learned.” Those weights are then altered as data flows in to the chip, causing them to change their values and to “spike.” That generates a signal that travels to other components and, in reaction, changes the neural network, in essence programming the next actions much the same way that information alters human thoughts and actions.

“Instead of bringing data to computation as we do today, we can now bring computation to data,” said Dharmendra Modha, an I.B.M. computer scientist who leads the company’s cognitive computing research effort. “Sensors become the computer, and it opens up a new way to use computer chips that can be everywhere.”

The new computers, which are still based on silicon chips, will not replace today’s computers, but will augment them, at least for now. Many computer designers see them as coprocessors, meaning they can work in tandem with other circuits that can be embedded in smartphones and in the giant centralized computers that make up the cloud. Modern computers already consist of a variety of coprocessors that perform specialized tasks, like producing graphics on your cellphone and converting visual, audio and other data for your laptop.

One great advantage of the new approach is its ability to tolerate glitches. Traditional computers are precise, but they cannot work around the failure of even a single transistor. With the biological designs, the algorithms are ever changing, allowing the system to continuously adapt and work around failures to complete tasks.

Traditional computers are also remarkably energy inefficient, especially when compared to actual brains, which the new neurons are built to mimic.

I.B.M. announced last year that it had built a supercomputer simulation of the brain that encompassed roughly 10 billion neurons — more than 10 percent of a human brain. It ran about 1,500 times more slowly than an actual brain. Further, it required several megawatts of power, compared with just 20 watts of power used by the biological brain.

Running the program, known as Compass, which attempts to simulate a brain, at the speed of a human brain would require a flow of electricity in a conventional computer that is equivalent to what is needed to power both San Francisco and New York, Dr. Modha said.

I.B.M. and Qualcomm, as well as the Stanford research team, have already designed neuromorphic processors, and Qualcomm has said that it is coming out in 2014 with a commercial version, which is expected to be used largely for further development. Moreover, many universities are now focused on this new style of computing. This fall the National Science Foundation financed the Center for Brains, Minds and Machines, a new research center based at the Massachusetts Institute of Technology, with Harvard and Cornell.

The largest class on campus this fall at Stanford was a graduate level machine-learning course covering both statistical and biological approaches, taught by the computer scientist Andrew Ng. More than 760 students enrolled. “That reflects the zeitgeist,” said Terry Sejnowski, a computational neuroscientist at the Salk Institute, who pioneered early biologically inspired algorithms. “Everyone knows there is something big happening, and they’re trying find out what it is.”