Summertime reading is usually not about building brand value and creating new business equity based on caring for people. However, I’d like to add a book to your reading list, Living on a Dollar a Day, The Lives and Faces of the World’s Poor, by Thomas A. Nazario.
I had an OMG moment when Nazario’s book arrived today.
I can speak to one of the most exceptional CSR brand models, Sumitomo Chemical to bring you closer to Nazario’s work. Sumitomo Chemical’s Group Companies of the Americas is based on an authentic business model that seamlessly incorporates 100 years of corporate responsibility into its commitment for a better tomorrow. Just use your imagination to connect the dots with Thomas Nazario.
Throughout my career, I have created global digital businesses and brands not only to drive wealth, but I am increasingly focused on creating business models that care about people as one of the primary ROI factors.
What do I think about the future of branding? Doing good is good for business. Nazario will lead you in the right direction. Just consider the options for increasing the long-term value of your brand.
Learn more about Thomas Nazario and purchase copies of his book for your Board and C-suite executives. Don’t hesitate to engage his foundation, The Forgotten International.
As the 14th DALI LAMA writes in Nazario’s book, “Unfairness in the human condition can only be remedied when people everywhere care.”