BRAND DEFINITIONS FOR BUSINESS LEADERS

Brand Definitions for Business Leaders was written for a corporate officer of a Fortune 500 company to understand the value of branding as a business asset. Branding is one of the great business disciplines that has direct influence on customer relationships and financial gain. 

Brand Definitions for Business Leaders establishes the essential foundation for successful marketing strategies. Here you will learn how to calculate the value of a brand name and apply brand equity to your 2013 financial statements.

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