2014 : BRANDS TO WATCH
KLOUT SCOOPED UP BY LITHIUM FOR $200 MILLION

Yes, it’s official: KLOUT, one of my top ten brands listed in 2014 BRANDS TO WATCH has been acquired by Lithium Technologies.

According to FORTUNE, the social score startup and provider of social customer experience solutions for the enterprise, was acquired in a deal valued at nearly $200 million.

FORTUNE also stated that according to two sources familiar with the matter, the deal is a mix of cash and Lithium private stock. (Lithium is gearing up for an IPO, which could happen as early as later this year.)

Lithium software powers amazing social customer experiences for more than 400 iconic brands including AT&T, BT, Best Buy, Indosat, Sephora, Skype and Telstra.

Klout’s history has been an interesting one. The startup was co-founded by CEO Joe Fernandez and Binh Tran in 2008 as a way to measure influence on the growing social Web. Individuals who signed up would receive a “Klout Score,” a numerical value between 1 and 100. In theory, the higher the Klout Score, the more social pull the user has.

Klout has also expanded with Klout for Business, a portal intended offering deeper analytics to brands, as well as content creation aggregation, so users could share articles and posts with their audience.

Congratulations to Joe Fernandez, co-founder and CEO of KLOUT, one of the top ten recipients of 2014 Brands to Watch posted below.

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