Here are my 15 BEST BOOKS OF 2014-15 beginning with Jim Signorelli’s brilliantly inventive StoryBranding 2.0 to America’s master writer Laura Brown and How To Write Anything: A Complete Guide; to Thomas Nazario and Renée C. Byer’s searing stories and groundbreaking photojournalism in Living on a Dollar a Day, The Lives and Faces of The World’s Poor; to Kellmereit and Obodovski’s account of The Silent Intelligence: The Internet of Things; to Marc Gobe’s Emotional Branding; to Joey Reiman’s The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy; to Kent Calder’s Asia in Washington: Exploring the Penumbra of Transnational Power; to Paul Taylor’s The Next America; to Jaron Lanier’s Who Owns the Future? to Charlotte Beyer’s Wealth Management Unwrapped, to Blyth’s Zen and Zen Classics; and Noah Horowitz’s Art of the Deal: Contemporary Art in a Global Financial Market.
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Please enjoy my 15 most current reads:
by Christina Hellmich (2012)
Reading University, Faculty Directory
Dr Hellmich is a specialist in the Middle East politics (especially Yemen and the Arab Gulf) with a particular research interest in Political Islam, International Security and Global Health. During fieldwork in Iraq and the Yemen she has conducted extensive research into the role of Islamic preaching in the process of radicalization as well as gender relations and women’s health. Her recent work examined the contested nature of Al-Qaeda and changing notions of the Pan-Islamic ideal.
by Noah Horowitz (2014)
Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it’s headed.
by Kent E. Calder (2014)
In Asia in Washington, longtime Asia analyst Kent Calder examines the concept of “global city” in the context of international affairs. The term typically has been used in an economic context, referring to centers of international finance and commerce such as New York, Tokyo, and London. But Calder extends the concept to political centers as well—particularly in this case, Washington, D.C.
by Marc Gobe (2010)
Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity.
by John Hope Bryant (2014)
Business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.
by Laura Brown (2014)
Grounded in a common-sense approach, friendly and supportive, How to Write Anything is Internet-savvy, with advice throughout about choosing the most appropriate medium for your message: e-mail or pen and paper. At once a how-to, a reference book, and a pioneering guide for writing in a changing world, this is the only writing resource you’ll ever need.
by Thomas A. Nazario and Renée C. Byer (2014)
Living on a Dollar a Day shares the personal stories of some these poorest of the poor, honoring their lives, their struggles, and encouraging action in those who can help. In making this beautiful and moving book a team traveled to four continents, took thousands of photographs, conducted numerous interviews, and researched information on the agencies around the world that strive to help the destitute.
by Jim Signorelli (2014)
StoryBranding 2.0 is an innovative approach to marketing’s biggest challenges, making it an indispensable book for professionals, academics, and beginners alike.
by Paul Taylor (2014)
Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
by Daniel Kellmereit and Daniel Obodovski (2013)
The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. These devices are will usher-in automation in nearly all fields. The Silent Intelligence identifies and explores the ecosystem of Connected Cities, Connected Homes, Connected Health and Connected Cars.
by Joey Reiman (2012)
A proven methodology for building a purpose-powered organization
Some ideas are bigger than others, and the Master Idea—your company’s purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.
by Hassan Abbas (2014)
Abbas traces the roots of religious extremism in the area and analyzes the Taliban’s support base within Pakistan’s Federally Administered Tribal Areas. In addition, he explores the roles that Western policies and military decision making— not to mention corruption and incompetence in Kabul—have played in enabling the Taliban’s resurgence.
by Charlotte B. Beyer (2014)
In her new book, Wall Street veteran and Institute for Private Investors (IPI) founder Charlotte Beyer sheds light on the complex wealth management industry, outlines the responsibility that all investors have as ‘CEOs’ of their own wealth, and equips them with the tools to effectively manage their money.
by Jaron Lanier (2014)
Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.
by R. H. Blyth (1966)
This 5th volume of the series on Zen is a step forward in the direction of a universal Zen, a Zen which will include Chinese and Japanese Zen, and not omit that of Christian and Islamic mysticism, of Dante, Eckhart, Wordsworth, and Thoreau.
Click here to nominate your Book of the Year 2014.